Automating Your Social Media Posts

Automation is one of the quickest ways to complete a task without wasting much time or utilizing any excess resources. This tutorial will help you automate your social media posts.

Automating Your Social Media Posts

Sometime in 2021, I told a couple of colleagues and friends how I do not independently post on every social media network that I am part of.

I use automation tools and this also reduces the time that I spend on every network drafting an article for the audience.

In this post, I will be explaining and demonstrating how I do this.

Automation Tools

To begin with the basics, what do we mean when we talk about automation?

Automation is the creation and application of technologies to produce and deliver goods and services with minimal human intervention. - Techopedia

Over the years, a lot of startup businesses have been venturing into this kind of work. These businesses have realized the need and potential growth of such tools in the world of technology.

Not only are these tools used by tech geeks or anyone with technical experience, but even the layman can easily apply and use these automation tools too.

Which tools are available?

As a growing field, this presents quite a large pool of organizations, companies, and even individuals who are providing such a service. Some that I have managed to pick up and mention are;

  • Zapier
  • EngageBay
  • IFFT
  • Integrated.
  • MuleSoft Anypoint Platform.
  • Celigo.
  • Integromat.
  • HubSpot Operations Hub.
  • Jitterbit.
  • Boomi.
  • Workato.

In this article, I will only talk about one of these which I have been using and also think would be a perfect match for a beginner or someone without any technical knowledge and background.

Just for interest sake, IFTT mentioned above actually means, If This Then That. Great name right? But anyway in this article we are talking about...


Zapier is an easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.

Instead of publishing the same post to every network, you only need to publish to one and Zapier will do the magic.

This blog is being automated. If you are seeing this article, it has also been spread to my Facebook, Twitter and LinkedIn pages. Be sure to follow me also on these social media channels. πŸ˜‰πŸ‘

How to use and implement in Zapier

First thing just like every platform on the web, you need to create an account. I normally love creating new accounts using Social login (Facebook, Google, Twitter accounts), it is the quickest method to get started.

Once you have registered for an account, upon login, the default page will be the dashboard.

Illustration of the Zapier Dashboard

Either click on the Create Zap button or use the Create your workflow section indicated above to get started. In this illustration, we will use the latter.

If you have a blog, this could be a starting point.

Since most people use WordPress for their blog sites, we will use that. In this case, we need to automatically publish every article we create to our LinkedIn account.

You can always choose any combination that you would prefer apart from the ones used in this tutorial.

In the Connect this app input box, type WordPress and connect to LinkedIn.

Fill in the additional sections that come up like so;

Additional sections to fill out example

Click on the Try it button.

Zapier will provide you with an overview of what will take place as shown in the image below.

Like I said before, these applications and tools have been tailor-made by these brands so anyone without any technical background can be able to understand what is going on.

Click the Get Started button.

The stages involved in every Zapier connection involve;

  • connecting to your applications and providing them with the permissions to transfer data through Zapier
  • the customization stage involves specifying what data you need to pass between applications and how it is processed.
  • the testing phase
  • and finally the deployment.

You can easily notice these stages if you check the left navigation panel of the configuration.

When connecting with WordPress, it will require you to download the Zapier WordPress plugin and install it on your site. All you need is the site URL and login credentials.

  • for post status select Published
  • for post type select Posts.

Zapier will get data from your WordPress site and then move on to the next connection which is a LinkedIn authorization.

  • select your account
  • for the fields to edit just select all.

A LinkedIn form will appear requiring some information to fill in. This is the configuration that defines what data will be used for what during the automation process.

A basic configuration that I have created is the one below.

WordPress post to a LinkedIn article example configuration

You can also duplicate this style, or create one that suits your needs.

Click Next, a sample of your fields and the data contained will be displayed.

Once you are convinced this is what you want, run a test by clicking the Send Test button.

This will create a post to your LinkedIn profile using the data from the latest article on your site.

You can always delete this post if it did not come out the way you expected and start the configuration process again.

Once everything is cool, Turn On the Zap. It will automatically be added to your list of Zaps.

Want to check out my Zaps?

I have created a couple of zaps to help with some of the important work and stuff that I do.

Some cool zaps that I use

The only downside and limitation are that, if you are a freebie lover like myself, you only get to create 5 zaps with a maximum of 100 tasks per month. If you want to exceed that limit, you have to pay for the premium service.

The best way to overcome this if you are not willing to pay for any service would be to create your tool using Python. But we will come to that stage some other day. For now, enjoy the freebies.

Another Tool of Interest

Another tool that I have found to be more interesting especially to the Geospatial community that uses ArcGIS is Integromat.

With Integromat, you can link your field data from ArcGIS Survey123 with any other application.

In the next article, I will talk about linking Integromat with Survey123 for job and data automation.

Wait! One moreπŸ˜ƒ

Oops! The tools never seem to end, do they? It so happens that EngageBay is also mainly focused on helping startups get their name in the public domain. If you are a start-up or planning to have one in the future, you can check them out using this link today.

Let's automate and ease up that workload.